Refreshing the prize redemption experience for millions of app users.
McDonald's Monopoly required a code redemption experience balancing gamification and usability.
I designed a card-based scan flow with progressive animations and built-in error recovery features.
A closer look at the solutions that improved efficiency and user satisfaction.
Intuitive scan screen with built-in troubleshooting options, including video tutorials and manual entry for failed scans..
Progressive reveal animations celebrating prize wins, creating excitement and encouraging continued engagement.
Visual progress indicator showing collected Monopoly properties and proximity to completing sets for bigger rewards.
Centralized view of unclaimed prizes and scan history, making it easy to claim rewards and track game progress.
Delivered three design concepts balancing functionality with gamification, with Option 3 selected for user testing.
The design process resulted in three viable concepts that each addressed McDonald's core requirements differently. Through stakeholder collaboration, we identified that users needed robust error handling alongside gamification leading to the selection of Option 3's balanced approach.
The final design incorporated card-based interactions for scan results, allowing users to swipe through multiple prizes with progressive reveal animations. Built in troubleshooting features like video tutorials addressed practical usability concerns, while the property tracker maintained the excitement of collecting Monopoly pieces. Though external circumstances prevented the game's launch, the project showcased the value of exploring multiple design directions before converging on a solution.