ABOUT ME
I'M BOBBY
WORK
I've spent 10+ years designing digital products for startups and global brands. With a background in psychology, I focus on creating experiences that feel natural for users and grounded in real business outcomes.
I work end to end, helping shape early product direction, leading research, and pushing pixels until the final details feel just right. I care about building the right things, not just usable interfaces, and I'm at my best in environments where product, design, and engineering think together from day one. That's where I can influence the product direction as much as the design vision.
FUN
Outside of design, I'm usually out exploring, running new routes, building bikes from spare frames and parts, or restoring vintage drum machines just to understand how they were built.
I'm always working on some creative project, whether it's reading movie scripts to learn story structure or experimenting with sound and ai software. Staying curious keeps me grounded, open, and constantly learning from the worlds outside of UX.