UX Design • E-commerce
Groupon
Reimagining the merchant experience to empower local businesses.
Reimagining the merchant experience to empower local businesses.
Merchants were confused about Account Balance vs. Budget Remaining, leading to mistrust and poor budget planning.
I created clear visual distinctions and surfaced campaign specific spending metrics to build merchant trust.
A closer look at the solutions that improved efficiency and user satisfaction.
Unified view of Account Balance and Budget Remaining with clear visual separation and tooltips.
Granular spending breakdown by campaign, showing exactly where budget is allocated and spent in real time.
Proactive notification system alerting merchants when Account Balance is low, preventing campaign interruptions.
Interactive guide explaining key metrics (impressions, clicks, ROAS) and how they relate to merchant budget and performance.
Clear visual distinctions and transparent metrics transformed merchant trust and platform adoption.
The new design removed critical barriers that prevented merchants from effectively managing their advertising spend. By distinguishing wallet balance from campaign budgets with explanatory tooltips and surfacing granular spending breakdowns, merchants could finally see exactly where their money was going.
Proactive funding alerts prevented campaign interruptions, while the statistics education modal empowered merchants to make data-driven decisions. What was once a source of frustration became a trusted tool for growing their business.